It is a long-known fact that content is the king of marketing. Content marketing has been used by marketers since the historical era when marketing was meant to be a lot different than it is now. It did not follow programmed processes and mechanical practices and was much based on human-to-human connection.
But, with time things changed, more for the better. And we are now all equipped with digitals modes of communication and networking. But the content remains as much critical and pivotal for marketing as always.
As we see communication technology growing incessantly to connect businesses and brands with worldwide markets, affiliate networks, and audiences the value of content has grown even higher. Content’s insistent blend with marketing and with ever better possibilities of technology joining in has given rise to the ever-innovative notion of marketing.
Content marketing, as you quote it technically, is dynamic, eventful, and expressive than any mode of promotion and persuasion happening in the digital space and is making a great impact on how modern-day markets can be reached and explored.
As a result, most businesses are opting for content marketing as their key practice of marketing and this is only growing bigger with the growth of digital marketing.
Here’s more in detail supported by market research data:
As per the latest reports, there is a clear signal about how content marketing is being relied on more by businesses. There is an increasing demand in how brands are setting up and integrating marketing practices driven and powered by content.
As per a HubSpot study, more than 70% of marketers were actively investing in content marketing in 2020.
A Content Marketing Institute’s report establishes that about 79% of B2B businesses have a content marketing strategy in place.
As per prior market studies, content marketing was anticipated to reach a worth of $400 billion by 2021 and it stands right there now. Now, it is being predicted by most research firms to exceed the mark of $600 billion by 2024.
How Investing in Content Marketing is Making Sense for New-age Businesses?
- Content Marketing costs 62% less than any mode or form of outbound marketing.
- No matter which domain you belong to, not investing in content marketing makes you fall behind the businesses that are shifting a sizeable portion of their budget towards content-based inbound marketing.
- By doing content marketing you are able to adopt the organic channel of marketing where you can closely connect with your audiences and engage people to establish a one-on-one relationship with them unlike search marketing and media promotions.
- Combining content marketing with other forms of marketing can get you to balance out your budgetary framework and you can command a better ROI for the business.
Three Incredible Benefits That Content Marketing Offers To Your Business
You Get To Reach Your Ideal Customers
Through content marketing, you dwell on communication that is built to connect with a certain group of audiences in mind. You can create content that addresses target audiences and their preferences through tactical communication pieces.
With content marketing, you get to share valuable content with an underlying objective and tactical plan to get your audiences to respond to it in an intended manner.
You can reach out to a more specific group of audiences and establish a close connection with them, unlike anything that is pushed to them in the form of generic promotions.
Build Trust With Your Audiences
If you are able to pull off good quality content that effectively coveys relatable value to your audiences it will win their votes and approvals.
You just need to build your content with the right message and build awareness about your brand in a way that your audiences can understand. You have to further get them to believe in your services telling them customer stories through engaging blogs and insightful case studies.
Here, you can occasionally shoot PR news and share insider updates about the business building a tactically driven content plan. Doing this right, you will be able to invoke the trust factor and have your audiences to believe in you more.
Convert Prospects To Customers
Going with the right content marketing plan can get you to easily convert random hits into real purchases. As you set up your objectives and implement the right strategy around content marketing, you get substantial progress with converting users into customers.
While you do this, you need to implement marketing funnels built on a strategic communication process served by well-appointed content assets and resources. This includes articles, slides, whitepapers, e-books, infographics, videos, and web pages attracting and directing traffic to landing pages.
Once they reach their destination base they are attended by strategically placed funnel pages, product catalogs, marketing resources, lead magnets, lead forms, sales events, and CTAs to process visitors into quality leads.
The idea of content creation and strategically promoting the content pieces across digital channels works well for businesses.
Taking Complete Advantage of Content Marketing
There’s a simple search science that applies here like any other online marketing practice. If you have good content written with targeted keywords implemented right and supported by the right on-page and off-page SEO practices rightly aligned with your game plan of content marketing, you have a high chance to show up high on search results.
This is where you start getting more visibility with higher clicks that lead to more user traffic on your page. With users strategically funneled through rightly targeted content on your site, you have high chances to convert them into customers.
Here’s the process you need to follow to get success with content marketing:
Know who your audiences are, where they are, who all your competitors are, where you stand in the competition, what are the market trends, what platforms, tools, and practices you should adopt to best work in your situation. Everything connected with your end business objectives.
Identify Business Keywords:
Knowing what business keywords you have to target is crucial for building your content marketing plan. This gets you to clout your content with keywords to feed search engine ranking factors to get considered for searches.
This improves your domain authority and visibility and you get to reach out to target users with a more visible search appearance. Placing the right keywords with headings, titles, descriptions, and body text, you also indicate users of relevance and aptness of communication. This way your efforts with marketing get you optimum results.
Create Content For Your Network of Audiences:
You need to work on content pieces to help you best communicate and engage your audiences. You can aim at onsite blogs, guest blogs, social media posts, forum engagements, reception banners, landing pages, online media feeds, and downloadable resources.
You need to follow how your content marketing efforts are doing tracking the results across platform bases and performance timelines. Compare it going with industry benchmarks and keep a close eye on competitor performance and market trends. Get a complete report that depicts different aspects of performance. Take help from different tools and resources to help you track, compare, evaluate, and optimize results.
Grow Your Business with Content Marketing
This is just how you can look at content marketing theoretically. Practically it takes in a lot of on-going planning, process collaboration, dynamic iterations, resource engagements, and rigorous tracking and analysis.
But, when you have your strategic goals and action plan in place, you are able to drive your content marketing program with the needed efficacy. As you go with the rightly appointed service resources and guided schedules to align with your marketing framework, you are able to achieve valid and prompt results.
To be able to do this right and to its best effect, you should be hiring an expert or get help from professional content marketing services. This is how it is going to best work in your situation and get you to achieve your marketing goals in your purview of digital growth and expansion.