Every advertiser using FB Advertising should know how it works and how to manage the pixel code in their ads.
In this article we will see how pixels are actually one of the most important and important elements of Facebook advertising.
What is a Facebook pixel?
FB Pixel is a code provided by Facebook that we can place on our website or on our landing page. Pixel is a testing tool for measuring advertising effectiveness by understanding what your audience is doing when they visit our website.
Additionally, pixel data can be used as a “tool” to create a well-organized audience website, one of the most important audience types that can be created on Facebook’s advertising platform.
The good news is that we don’t have to pay more to use Pixel as a free Facebook app for any advertiser. So, before looking for different social media apps, you should first use and reap the benefits of Pixel as the first and main app in all your advertising campaigns on the Facebook advertising platform.
Generally, there are 3 dimensions in pixels, namely:
Reach the right people
Only by “playing” Pixel can we reach the target we want, such as: people who have visited our website, people who have been on certain pages of our website (for example: shopping cart, thank you page, certain products or categories). ., etc.), people who have clicked on certain links on our website.
In addition, we can also create WCA (website for custom audience) which can be used as material to create LAA (similar audience), which is similar to the audience we have.
For audience building needs, all websites need to install the Facebook pixel code before the website even uses Facebook ads.
Increase conversions / sales
The conversion goals available in Facebook ads, which are the most powerful goals, can only be selected if you use pixels in your marketing plan / flow to sell your products.
Advertising profit / loss measurement
Pixels allow us not only to reach the right people and increase conversions, but also to measure the amount of profit or loss a campaign generates. We can calculate the cost / sales, the ROAS to know whether to increase or decrease the budget, or disable the bad ads.
FB Pixel to build a retargeting audience
By inserting Pixel FB in wordpress, we do not waste visits. Any visitor who accesses the website, through organic or paid advertising (including FB ads) will be registered and collected by a special audience.
This audience is called “special” because they have visited our website / landing page. That is, these people are at least interested and interested in the content we have, compared to other types of randomly selected audiences.
Moreover, they also know us, like those who have visited your home and have had the opportunity to look inside, at least they remember you. And those who know, you know, much less believed it, these model people are more likely to transact with you, buy and sell, do business, whatever.
So creating a webpage / landing page without putting an FB pixel on it is like throwing away a treasure that you should have saved in the opportunity pool.
You’ve probably read about the retargeting concept I’m looking at in length x width above (if you haven’t already, click and read first). Well, one of the most important functions of pixels is reorientation.